This is how I work

I discovered recently that my brain needs to make sense of the complex and the challenging. I solve problems, I can take in lots of data and make it understandable. I weigh up factors, problems and concepts and organise them into solutions. It seems I also have a gift for articulating a solution and summarising it clearly

That was a revelation to me and a validation of everything I've been trying to do recently.

When I sit down with a new client, I start my creating a baseline.

That means envisioning the future business, the upcoming goal, or any potential outcome in an ideal world. And we leave it there, we don't try to overthink it because the first thing we do as you and beings when we think about lofty and potentially unachievable goals is to work out why and how we can't achieve them. That's obviously the wrong way to approach things.

We then work backwards for. We reverse engineer this goal.

We go through a timeline, often an entire lifetime timeline, and identify the main skills and points of change that could lead up to achieving the ultimate goal.

We’ll sketch out a brief ideal client avatar

Your clients are an important part of the process. Without clients, you have no business. So we'll do an outline. will put particular emphasis on hopes and dreams and worldview. Demographics don't count half as much as people think.

We'll then work out how you can help this ideal client

and how it can help you achieve your goals by building a product or two. I say the word "products" deliberately because "services "difficult to sell.

All that will give us enough information to create a messaging guide and a content plan

This will serve as the basis for any other work we do together—email, websites, content—but could serve as a standalone on its own.

If you need to make sense of a lot of moving parts, if your messaging is confused or, more importantly, confusing you, if you need to move potential clients from vague interest to signing the deal I'd love to talk to you.