Ready To Transform Your Messaging From Chaotic to Strategic?
Get the clarity you need to attract the best clients and unlock the power of your story
I would often lie awake at night feeling my business was missing the point.
That oh so clear vision I had when I started had faded so much I had no idea where I was or what I was doing anymore.
I was fighting to stand out in over-saturated, competitive market . My messaging was falling flat like a steamrolled pizza.
Prospects weren’t showing up on sales calls. My website, socials, and my ads all just felt “meh.”
Obscurity was starting to open its welcoming arms.
No one was hearing me screaming in space.
Something was missing. But what?
Had I not worked out who my ideal clients were?
Was it me? Had I worked out who I was? Where did I fit into this great matrix?
Was my offer not all that good anyway?
The imposter syndrome creeping in made me second guess everything.
Everyone else appeared so good at getting their superpowers over. Me? I struggled with constant self-doubt.
Why couldn’t I?
Where was the missing link?
.
It was my story all along
The only thing that no one can imitate
The only thing that no one can take away from me.
Everything I've done in the past has brought me to who I am today
I realized I had something valuable to say, like anyone else.
I wrote a book sharing everyday stories of business people who inspired me, hoping it might also inspire others to tell theirs.
I discovered an audience actually wanted to hear my voice. I had no need to feel embarrassed or hide away out of fear over what some might think.
No need to invest in yet another course or coach to get my jumbled ideas out of my head. I had it within me all along.
What I wanted to communicate became clearer.
I created Back Story to Brand Story because
I’ve struggled to express myself for over 40 years. I wondered what was wrong with me when I saw other brands figure out messaging but I couldn't crack the code.
Owning my story has been scary for sure. But I’ve learned that taking even one small first step forward is hardest. One foot in front of the other, it gets easier from there.
You likely do too. I built this framework to help you gather the confidence to move ahead knowing you’re already on the right path. And able to handle any bumps in the road along the way.
What’s included:
Four weekly one-on-one coaching calls live on Zoom
Call recordings so you can go back over them and summaries if you’re in a hurry
Unlimited messaging support via email
Total clarity on your vision, your story and your message
→ Ideal customers recognise your true expertise straight away
→ Step into spotlight with coherent narrative
→ Enjoy purpose-driven position attracting perfect partnersA content plan and a system that means you will never face the blank page ever again
A place to practice your message before you launch it out into the world
You deserve to share your talents with those who need to hear them. Now is the time - claim your seat at the table to impact the world.
Together, we'll unlock your authentic story's full potential.
Step boldly into thought leadership spotlights you avoided in the past. Be empowered by coherent narratives on why you're qualified.
→ Attract partnerships the perfect match for your purpose-driven positioning
→ Line up digital assets like websites/ads so they always attract ideal clients
→ Enjoy unshakable confidence in finally conveying true value with pride to global audiences
→ Rediscover passion & purpose in your offerings knowing outreach now seeds your special sauce
This is important.
Telling your story is the best, if not the only way to make your marketing unique. It makes your personal brand unique. It allows you to connect with others through shared experiences and empathy. It puts you into a category of one.
→ Surface-level fixes never reveal those deep-rooted differentiators
→ One-size-fits all messaging is boring and can’t reflect who you are
→ You origin story explains why you are the only one who can understand your clients now
Embrace all your past experiences. They have prepared you for your present position. Doing so can unlock authentic magnetism in your messaging. No shortcut reveals your X factor magic like the timeline only you’ve lived through.
Backstory to Brand Story cracks open that vault of your messaging. You always knew it was there, only you couldn’t identify it.
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Let’s get started!
Price: $3000/£2400 (plus VAT if you’re UK-based)
Most credit cards accepted and payment plans are available.
If you qualify, we’ll have a quick 30-minute chat about what’s happening in your business. We'll also discuss where working together will help you. If we’re a good fit, I’ll send you the payment details and a quick onboarding questionnaire and …
Then we’ll crack on.
Some extra bonuses
ACCOUNTABILITY
Deadlines are the most effective way to get you taking action. They'll help you move past impostor syndrome, which is why we’ll put them in place. And I’ll check in a lot - to keep you focused and on track with achieving your goals.
CLARITY
Finally, get aligned on your narrative and messaging. That'll make you feel knowledgeable, certain, and credible. But not a know-it-all. We’ll clean up any mixed mental messages. We'll get total clarity around your expertise, skills and your market positioning. Once we clear up the confusing bits, you'll feel sure of what you want to say. You'll also understand why people should listen.
CONFIDENCE
Let's completely reframe and replace any nagging negative self-talk holding you back. I've got s trick for squashing impostor thoughts. It has the same end goal: you’ll leave feeling way more self-assured and empowered in your work.